Magnetic ideas by extraordinary South African businesses & people doing wild things.. A place of inspiration from the African Continent with splashes of colour culture. Feel the pulse to see if you are actually alive.
Photographer Waldo Pretorius takes to the backstage once again for the stunning collections by African Designers, one of our favorites being Suzaan Heyns.
A Fashion Friend gave us the oppertunity to shoot with the beautiful & successful South African Celebrity Lorna Maseko! How much fun it was! Photographer: Waldo Pretorius Makeup/Hair: Lareine Vos Styling: Robert Bell
"The shoot is an exploration of the human condition. Firstly, the necessity to procreate, which is paramount to the survival of the human race. Secondly, our need for sustenance to survive. Plainly put, sex and food. The acquisition of these objects are our most primal and imperative instincts. They share a deep unconscious, and likely conscious connection. Luckily for us, they are both profoundly pleasurable. The images examine this relationship, albeit half the shoot has been censored for reasons that cannot be discussed at this point". - Waldo Pretorius